Memory loss is frightening and confusing for individuals and families alike.

We're here to change that.

Recent Article

MSU Alzheimer's Alliance brings clinical trials to West Michigan

February 13, 2020 | Research

MSU's new clinical trial initiative right here in Grand Rapids brings opportunities for people to pa…

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Upcoming Event

February Memory Screening Events

February 1 - 29, 2020
12:00am - 12:00am

Most people know the benefits of medical screenings and getting their blood pressure and cholesterol…

Learn More »

Featured Download

Residential Memory Care Facilities

What is residential memory care, when is it needed, how is it paid for, and how should you get started?

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Community Resource Guide

Our resource locator can help you identify what kind of assistance you need, where to find it, and help you connect to specific providers.

View Our Resource Guide

Mission Statement

Our goals are to erase the stigma associated with dementia, ensure quality care for people with dementia, empower caregivers, advocate for advantageous policy and funding opportunities, and support dementia research.

More About Our Mission

  • Erase the stigma
  • Ensure quality care
  • Empower caregivers
  • Advocate policy & funding
  • Support dementia research

Our Partners

Rethinking Dementia: Accelerating Change is a community collaborative, made up of partner members who have expertise in senior care and aging. View all >